I can honestly say that this simulation was the single biggest factor in spurring my educational experience in my marketing course.
Daryl Streat, Student, Simon Fraser University, Taichung, Taiwan
View the demo
Free personal tour!
Request a one-on-one session with one of our product specialists.
The Strategic Management simulation
Target courses:
Strategic management, business policy and capstone business courses.
Content:
Marketing, product development, traditional and web sales channel, HR management, the fundamentals of finance, accounting and operations.
Time frame:
6 decision rounds, with each round taking 1½ to 2 hours to complete.
More details:
In the Strategic Management simulation, students start a new company that enters the microcomputer industry. They deal with Marketing, Product Development, Accounting, Finance and Manufacturing Fundamentals, Financial Analysis, Business Partner Negotiations, Human Resource Management and e-Commerce.
As the executive team, students are provided the seed capital (investment money) to start their business. They can use this money to build a factory, open sales offices and/or a web site, and design brands. They invest 2 million in the first quarter and another 1 million in each of the next two quarters. An additional 4 million becomes available in quarter 4 from venture capitalists, for a total of 8 million.
The executive team has a year and a half (6 quarters or decision periods) to get their company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.
Students play against their peers.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth.
