Very realistic. The game tracks the real world very well.
Jim Shapiro, University of New Haven
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Choose a simulation for your course
Marketplace Live is a family of simulations with different levels of difficulty and disciplinary emphasis. Each simulation is designed for specific business courses. They range from introductory marketing simulations on the undergraduate level, to mid-level games for the capstone marketing strategy or new venture courses, to more complex simulations for the integrative courses on the undergraduate level.
The predecessor of Marketplace Live - the Web Marketplace, offers 16 different simulations. We are currently upgrading these simulations to Marketplace Live. At this time, the simulations listed below are available in this new version.
For the complete list of simulations available in the older version, Web Marketplace, please consult the Web Marketplace product site.
Introduction to Marketing
Covers the fundamentals of marketing. Designed for the Marketing Principles and Introductory Marketing courses.
Available in "Play Against Peers" and "Play Against Computer" versions.
Learn moreBusiness Fundamentals
Covers in-depth fundamentals of business. Designed for the introductory courses in business.
Available in "Play Against Peers" and "Play Against Computer" versions.
Introduction to Business and Strategy
Covers fundamentals and strategy issues of business. Designed for the strategy and/or business policy classes.
Available in "Play Against Peers" and "Play Against Computer" versions.
Venture Strategy
Covers all aspects of business. Designed for the new ventures, business policy and capstone business classes.
Available in "Play Against Peers" and "Play Against Computer" versions. ("Play Against Computer" version is in beta through Summer 2010.)
Strategic Management
Covers all aspects of business. Designed for the strategic management, business policy and capstone business classes.
Available in "Play Against Peers" version.
Strategic E-Commerce
Designed specifically for e-commerce courses.
Available in "Play Against Peers" version.
International Corporate Management
Designed for integrative business courses.
"Play Against Peers" version available in beta beginning March 22, 2010.
Strategic Corporate Management
Designed for integrative business courses.
"Play Against Peers" version available in beta beginning May 15, 2010.
Integrated Business Management
Designed for integrative business courses.
"Play Against Peers" version available in beta beginning June 20, 2010.
