Introductory Business courses
Marketplace Live offers two simulations suitable for the introductory courses in business. Whether you teach a Business Fundamentals course, Introduction to Business, Introduction to Strategy, or Introduction to Business and Strategy, Marketplace Live can help excite your students about business and provide a hands-on exercise that introduces the fundamental concepts of business and strategy.
A short 4 decision round exercise introduces the basic business concepts. Students start a new firm and manage it through 4 quarters of business. The simulation covers the fundamental concepts of all the functional areas of business without overwhelming students with details.