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Conscious Capitalism ®
Target courses:
Business ethics courses, integrative courses, corporate governance courses.
Content:
Participants must take into consideration all stakeholders, including customers, stockholders, employees, suppliers, and the community and deal with ethical, environmental and sustainability issues in addition to the usual management challenges of running a business.
Time frame:
6 decision rounds, with each round taking 2 to 3 hours per student.
More details:
The Conscious Capitalism ® simulation challenges students to operate a conscious business in contrast to the traditional profit-maximizing business paradigm. They must consider all of the firm's stakeholders, including customers, stockholders, employees, suppliers, and the community. They must deal with ethical, environmental and sustainability issues, in addition to the usual management challenges of running a business.
Storyline:
You are about to start a new company that will be
entering into the microcomputer business. You will
have limited financial resources and complete accounting
responsibility. You will provide the seed
capital to start up your business. You can use this
money to build a factory, open sales offices, and
design brands. You will invest 2,000,000 in the first
quarter and another 1,000,000 in each of the next 2
quarters. After this period, you will have the opportunity
to approach the venture capital community for
additional equity funding. In quarter 4, you will be
able to receive up to an additional 5,000,000 for your
future development. Potentially, you will have up to
9,000,000 to invest in this new enterprise. You will
have a year and a half to get your company off the
ground. Within this time frame, will you become a
conscious business that aligns and harmonizes the
interests of employees, customers, suppliers, the
community, and shareholders.
Grading:
Hard metrics: balanced scorecard model that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth.
Soft metrics: Conscious actions indicating whether all stakeholders were valued.
Students can play against their peers.
This simulation was created in collaboration with the Conscious Capitalism Institute.
