Marketplace Live - simulations for undergraduate courses in marketing and in business management and strategy

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Level of Difficulty:	Introduction to Marketing	Business Fundamentals	Strategic Marketing	Advanced Strategic Marketing	Introduction to Business and Strategy	Venture Strategy	Strategic Management	Strategic E-Commerce
Target Courses:	Marketing principles and introductory marketing courses	Business introductory courses	Marketing strategy, marketing management, capstone marketing courses	Marketing strategy, marketing management, captstone marketing courses	Business introductory courses, strategy and/or business policy courses	New ventures, business policy, and capstone business courses	Strategic management, business policy, and capstone business courses	E-commerce courses
Basic Info:	6 quarters 4 regions 4 markets 3 segments	4 quarters 4 regions 4 markets 3 segments	8 quarters 3 regions 12 markets 5 segments	8 quarters 5 regions 20 markets 5 segments	6 quarters 4 regions 4 markets 3 segments	6 quarters 4 regions 4 markets 3 segments	6 quarters 4 regions 4 markets 3 segments	6 quarters 4 regions 4 markets 3 segments
Time per decision round:	½ to 1 hour	½ to 1 hour	1 to 2 hours	2 hours	½ to 1 hour	1½ to 2 hours	1½ to 2 hours	1½ to 2 hours
"Compete Against Peers" Option:
"Compete Against Computer" Option:

Decision Content	Introduction to Marketing	Business Fundamentals	Strategic Marketing	Advanced Strategic Marketing	Introduction to Business and Strategy	Venture Strategy	Strategic Management	Strategic E-Commerce
Marketing Fundamentals
Profit Analysis - ABC (Activity Based Costing)
Accounting, Finance and Manufacturing Fundamentals
Financial Analysis - Financial ratios, pro-forma planning
Human Resource Management - Compensation, productivity issues
Advanced Marketing Tools - Brand promotions, sales force incentives