Compare the simulations

Level of Difficulty:

Introduction to Marketing Business Fundamentals Introduction to Business and Strategy Venture Strategy Strategic Management Strategic E-Commerce

Target Courses:

Marketing principles and introductory marketing courses

Business introductory courses

Business introductory courses, strategy and/or business policy courses

New ventures, business policy, and capstone business courses

Strategic management, business policy, and capstone business courses

E-commerce courses

Basic Info:

6 quarters
4 regions
4 markets
3 segments

4 quarters
4 regions
4 markets
3 segments

6 quarters
4 regions
4 markets
3 segments

6 quarters
4 regions
4 markets
3 segments

6 quarters
4 regions
4 markets
3 segments

6 quarters
4 regions
4 markets
3 segments

Time per decision round:

½ to 1 hour

½ to 1 hour

½ to 1 hour

1½ to 2 hours

1½ to 2 hours

1½ to 2 hours

"Compete Against Peers" Option:

"Compete Against Computer" Option:

   

 

Decision Content

Introduction to Marketing Business Fundamentals Introduction to Business and Strategy Venture Strategy Strategic Management Strategic E-Commerce

Marketing Fundamentals

Profit Analysis
ABC (Activity Based Costing)

Accounting, Finance and Manufacturing Fundamentals

 

Financial Analysis
Financial ratios, pro-forma planning

 

Human Resource Management
Compensation, productivity issues

 

Advanced Marketing Tools
Brand promotions, sales force incentives