Marketplace Live - simulations for undergraduate courses in marketing and in business management and strategy

Compare the simulations for management and strategy courses

Level of Difficulty:	Business Fundamentals	Introduction to Business and Strategy	Business Management	Venture Strategy	Strategic Management	Strategic E-Commerce	Strategy and Business Policy
Target Courses:	Business introductory courses	Business introductory courses, strategy and/or business policy courses	Marketing management, new ventures, capstone marketing and capstone business courses	New ventures, business policy, and capstone business courses	Strategic management, business policy, and capstone business courses	E-commerce courses	Capstone course in business; courses with a heavy strategy component
Basic Info:	4 quarters 4 regions 4 markets 3 segments	6 quarters 4 regions 4 markets 3 segments	8 quarters 5 regions 20 markets 5 segments	6 quarters 4 regions 4 markets 3 segments	6 quarters 4 regions 4 markets 3 segments	6 quarters 4 regions 4 markets 3 segments	6 quarters 4 regions 4 markets 3 segments
Time per decision round:	½ to 1 hour	½ to 1 hour	2½ to 3 hours	1½ to 2 hours	1½ to 2 hours	1½ to 2 hours	2 to 2½ hours
"Compete Against Peers" option:
Available languages in "Compete Against Peers" option:	English and Korean	English, Spanish and Lithuanian	English and Spanish	English and Spanish	English, Spanish and Lithuanian	English	English
"Compete Against Computer" option:
Available languages in "Compete Against Computer" option:	English	English		English
Recommended textbook chapters:	no corresponding chapters	no corresponding chapters	View	View	View	View	View

Decision Content	Business Fundamentals	Introduction to Business and Strategy	Business Management	Venture Strategy	Strategic Management	Strategic E-Commerce	Strategy and Business Policy
Marketing Fundamentals
Profit Analysis - ABC (Activity Based Costing)
Accounting, Finance and Manufacturing Fundamentals
Financial Analysis - Financial ratios, pro-forma planning
Human Resource Management - Compensation, productivity issues
Advanced Marketing Tools - Brand promotions, sales force incentives
Business Partner Negotiations - licensing R&D features
E-Commerce - brick & mortar + web sales channel
Advanced Strategic Planning - strategic planning & analysis template