The students found the simulation more effective than case analysis assignments that they had in other classes.
Warren Brown, Management Program, School of Extended Education, St. Mary's College, Moraga, CA
Marketplace Live Wins Silver Brandon Hall Excellence in Learning Technology Award
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MBA, Capstone and Graduate Business courses
Marketplace Live offers several simulations for an integrative exercise that brings together all the theoretical knowledge students learn in a graduate business curriculum. Students make strategic and tactical decisions in all the functional areas of business as they manage an international corporation. With eight decision periods, the simulation becomes the dominant activity of the course for 8 to 10 weeks.
Integrated Business Management
A comprehensive business simulation with the emphasis on the integration of the main business disciplines. Students make decisions in the areas of marketing, manufacturing, quality control, accounting, finance, business partner negotiations and profitability analysis
Strategic Corporate Management
Covers the same content as the Integrated Business Management plus human resource management and eCommerce.
International Corporate Management
Covers the same content as the Strategic Corporate Management simulation with additional emphasis on international business issues such as changes in economic and political situation, exchange rates and demand fluctuations between the international regions.
