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The 34th Marketplace® Global Competition - Spring 2012
What is the Marketplace Global Competition?
The Marketplace Global Competition provides marketing and business students with a realistic experience in managing a business
division or an entire international firm. With a mixture of teams from colleges around the world, the participants gain insight
into the ways of thinking and business strategies of other players and cultures. The competition lasts 10 weeks and is
entirely web based.
Who can participate?
Business school students and corporations are welcome to participate. Any number of teams can participate from the
same institution.
Software requirements...
Past Participants:
In the past, Global Competitions have included teams from Argentina, Australia, Brazil, Canada, China, Czech Republic,
Finland, France, Germany, Great Britain, Hong Kong, Hungary, India, Italy, Netherlands, New Zealand, Peru, Poland,
Kingdom of Tonga, Russia, Slovakia, Spain, Taiwan, Turkey, and the United States.
Level of difficulty: Strategic Corporate Management
Registration: Competition registration dates will be announced soon.
Instructors can register their team(s) through the Web Instructor site. To do this, log in as an instructor and use the “Competitions” icon at the top right of the screen to access the registration system. If you have not participated in a Marketplace competition before and do not have the “Competitions” icon in your instructor screen, please contact Marketplace Support to have the competitions feature added to your instructor profile.
Pricing:
$65 per student for Strategic Corporate Management - Marketplace Live.
(Universities in parts of Asia, South America, Africa and Eastern Europe may be eligible for a
discount. Please contact us for more information).
Each player needs a student license number to be able to sign up for and participate in the competition. Participants can purchase their license number online.
A Virtual Game ID is needed to purchase the license number:
- Virtual Game ID for Strategic Corporate Management: SCMGC
Player Information:
The competition games will be activated on the evening of Wednesday, February 8, 2012. At that time, Marketplace
Support will send instructors their Team ID number(s), and player sign-up instructions. Players can only
purchase a license number before February 8th; they cannot sign up for the game until that time. When the
Team ID numbers are sent out on February 8th, all players will be able to sign up and begin playing the
simulation. Instructors will forward each player a copy of the sign-up directions and their specific Team
ID number(s). Marketplace Support will email each instructor their specific Team ID number(s) based on
how many teams they registered.
Background:
Marketplace simulation is a comprehensive business simulation,
which illustrates and integrates all functional areas of business. In the
Marketplace simulation, players start up and run their own company, struggling with
business fundamentals and the interplay between marketing, manufacturing,
finance, accounting, and management.
The consequences of the player's decisions are quickly reflected in the simulated marketplace. By studying end user opinions, smart competitive moves, and their own financial performance, the players learn to adjust their strategy to become stronger competitors. Over the course of the entire exercise, the players' understanding of the linkages among the functional areas of business grows at an exponential rate.
The simulation is played out over the Internet using the Web Marketplace software. Teams login to the Marketplace website to make their decisions. Their decisions, along with those of the competition, are fed into a sophisticated computer algorithm which models the real world and which determines market demand. Depending upon the quality of the team's decisions, sales are recorded and the team's results are computed. The teams then continue with the next round of decision-making.
Scoring:
The Cumulative Balanced Scorecard results will be used to measure performance and rank each team.
Schedule: Registration opens on January 18, 2012 (6pm EST) and closes on February 6, 2012. The game starts Wednesday, February 8, 2012.
- Quarter 1: Due Wednesday, February 15 at 1:00 PM Eastern Time.
- Quarter 2: Due Wednesday, February 22 at 1:00 PM Eastern Time.
- Quarter 3: Due Wednesday, February 29 at 1:00 PM Eastern Time.
- Quarter 4: Due Wednesday, March 7 at 1:00 PM Eastern Time.
- 1 Week Break to develop Business Plan (Optional - See Instructor)
- Quarter 5: Due Wednesday, March 21 at 1:00 PM Eastern Time.
- Quarter 6: Due Wednesday, March 28 at 1:00 PM Eastern Time.
- Quarter 7: Due Wednesday, April 4 at 1:00 PM Eastern Time.
- Quarter 8: Due Wednesday, April 11 at 1:00 PM Eastern Time.
- Announcement of winners: the evening of Tuesday, April 17, 2012.
