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The 35th Marketplace® Multi-language Global Competition - Spring 2013
The spring competition is complete. Stay tuned for our fall competition announcement.
The Marketplace Global Competition provides participants with a realistic experience in managing a business division or an entire international firm. With a diverse mixture of teams from universities and corporations around the world, participants gain insight into the mindset and strategies of other players and cultures. The simulation competition is entirely web-based. The first round of the competition will last 4 weeks. The second round of the competition will conclude after an additional 6 weeks.
Who can participate?
Business school students and corporations are welcome to participate. Any number of teams can participate from the same institution. A maximum of 4 participants per team will be allowed.
Software requirements...
Past Participants:
In the past, the Global Competitions have included teams from Argentina, Australia, Brazil, Canada, China, Czech Republic, Finland, France, Germany, Great Britain, Hong Kong, Hungary, India, Italy, Netherlands, New Zealand, Peru, Poland, Kingdom of Tonga, Russia, Slovakia, Spain, Taiwan, Turkey, and the United States
Level of Difficulty:
Participants will play Business Fundamentals – against the computer version in the First Round. The Top 8 finalists will play Venture Strategy – against peer teams version in the Second Round. Both rounds will be available for play in the following languages: English, Spanish, and Lithuanian. The first round will also be available in Korean.
Game Scenario:
The students will start an international electronics firm. Their firm will be responsible for introducing a new line of microcomputers into the world market. All competitors will start with exactly the same resources and knowledge of the market. The students will be responsible for marketing, manufacturing, human resources, finance, and accounting.
Pricing:
$40 per participant
Each player needs a student license number to be able to sign up for and participate in the competition. Participants can purchase their license number online.
Virtual Game ID: SCMGC (needed to purchase the license number)
Registration:
Registration will open January 14th and end on February 4th 2013.
Students should not register on their own, they must be working under the tutelage of an instructor.
Instructors can register their team(s) through the Web Instructor site. To do this, log in as an instructor and use the "Competitions" icon at the top right of the screen to access the registration system. If you have not participated in a Marketplace competition before and do not have the "Competitions" icon in your instructor screen, please contact Marketplace Support to have the competitions feature added to your instructor profile.
Schedule:
Business Fundamentals (1st round) – start February 6th 2013
Quarter 1: February 13th 2013
Quarter 2: February 20th 2013
Quarter 3: February 27th 2013
Quarter 4: March 6th 2013
Announcement of finalists will be made within 24 hours of last quarter's processing.
Venture Strategy (2nd round) – start March 13th 2013
Quarter 1: March 20th 2013
Quarter 2: March 27th 2013
Quarter 3: April 3rd 2013
Quarter 4: April 10th 2013
Quarter 5: April 17th 2013
Quarter 6: April 24th 2013
Winners will be announced at 1PM Eastern Time on April 25th 2013.
Scoring and Prizes:
Scoring:
The Cumulative Balanced Scorecard results will be used to measure performance and rank each team.
Prizes:
All Top 8 finalists will receive prizes. Top prizes will include computers, tablets, iPods, and gift cards.
Background:
Marketplace simulation is a comprehensive business simulation, which illustrates and integrates all functional areas of business. In the Marketplace simulation, players start and run their own company. They will struggle with business fundamentals and the interplay between marketing, manufacturing, finance, accounting, and management.
The positive and negative consequences of the player's decisions are quickly reflected in the simulated marketplace. By studying end user opinions, smart competitive moves, and their own financial performance, the players learn to adjust their strategy to become stronger competitors. Over the course of the entire exercise, players' understanding of the linkages among the functional areas of business grows at an exponential rate.
The simulation is played out over the Internet using the Marketplace Live software. No installation or downloads are necessary. Teams login to the Marketplace website to make their decisions. Their decisions, along with those of the competition, are fed into a sophisticated computer algorithm, which models the real world and determines market demand. Depending upon the quality of the team's decisions, sales are recorded and the team's results are computed. The teams then continue with the next round of decision-making.
