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The 36th Marketplace® Live Tournament - Fall 2013

The Marketplace® Live Tournament provides participants with a realistic experience in managing an entire international firm. With a diverse mixture of teams from universities around the world, participants gain insight into the mindset and strategies of other players and cultures. The simulation competition is entirely web-based. The tournament will last nine weeks.

Who can participate?
Business school students are welcome to participate. Any number of teams from the same institution can join the tournament. Teams can have anywhere from 1-6 players. Software requirements...

Past Participants:

In the past, the Global Competitions have included teams from Argentina, Australia, Brazil, Canada, China, Colombia, Czech Republic, Finland, France, Germany, Great Britain, Hong Kong, Hungary, India, Italy, Malaysia, Netherlands, New Zealand, Peru, Poland, Kingdom of Tonga, Russia, Slovakia, Spain, Taiwan, Turkey, and the United States

List of past winners

Level of Difficulty:

Participants will compete against each other using the Strategic Corporate Management Simulation.

Strategic Corporate Management

Game Scenario:

The students will start an international electronics firm. Their firm will be responsible for introducing a new line of microcomputers into the world market. All competitors will start with exactly the same resources and knowledge of the market. The students will be responsible for marketing, manufacturing, human resources, finance, and accounting.


$50 per participant

Each player needs a student license number to be able to sign up for and participate in the competition. Participants can purchase their license number online.

Virtual Game ID: SCMGC (needed to purchase the license number)


Registration will open August 26th and end on September 23rd, 2013.

Students should not register on their own, they must be working under the tutelage of an instructor.

Instructors must register their team(s) through the Web Instructor site. To do this, log in as an instructor and use the "Competitions" icon at the top right of the screen to access the registration system.

Note to Instructors: If you have not participated in a Marketplace® competition before and do not have the "Competitions" icon in your instructor screen, please contact Marketplace Support to have the competitions feature added to your instructor profile.

Once in the "Competitions" registration system, choose the competition name you wish to register for, enter the number of teams and total number of players for all the teams you are registering. Please contact Marketplace Support if you need any assistance with the registration process.


Strategic Corporate Management – Start September 25th, 2013

Quarter 1: October 2nd 2013
Quarter 2: October 9th 2013
Quarter 3: October 16th 2013
Quarter 4: October 23rd 2013
Quarter 5: November 6th 2013
Quarter 6: November 13th 2013
Quarter 7: November 20th 2013
Quarter 8: November 27th 2013

Winners will be announced November 27th at 5pm Eastern Time.

Scoring and Prizes:

The Cumulative Balanced Scorecard results will be used to measure performance and rank each team.

The participants of the top team in each universe will receive an e-reader.


Marketplace simulation is a comprehensive business simulation, which illustrates and integrates all functional areas of business. In the Marketplace simulation, players start and run their own company. They will struggle with business fundamentals and the interplay between marketing, manufacturing, finance, accounting, and management.

The positive and negative consequences of the player's decisions are quickly reflected in the simulated marketplace. By studying end user opinions, smart competitive moves, and their own financial performance, the players learn to adjust their strategy to become stronger competitors. Over the course of the entire exercise, players' understanding of the linkages among the functional areas of business grows at an exponential rate.

The simulation is played out over the Internet using the Marketplace Live software. No installation or downloads are necessary. Teams login to the Marketplace website to make their decisions. Their decisions, along with those of the competition, are fed into a sophisticated computer algorithm, which models the real world and determines market demand. Depending upon the quality of the team's decisions, sales are recorded and the team's results are computed. The teams then continue with the next round of decision-making.