Bring the business world into your classroom.

Marketplace® Live is a visually rich, realistic online business simulation. It is the successor of the popular award winning Marketplace® simulation, used by over 150,000 students and business professionals around the world since 1980.

Intuitive. Realistic. Easy to Use.

Built on the robust simulation model and proven teaching methodology of its predecessor, Marketplace® Live introduces a new interface with a realistic 3D environment, multimedia content and built in tools for real-time team collaboration.

The Marketplace® Live game scenario revolves around the microcomputer industry, which is in its introductory stage of the product life cycle. The market consists of several international regions. Students form new venture firms, which develop the market. There are no established firms in the market and all teams start out with the same resources to ensure a level playing field.

Marketplace® Live is currently available for introductory marketing and business courses, new ventures, business policy, e-commerce, strategic management and capstone business courses.